The Questions
You Should
Be Asking.
Smart partners ask hard questions before they commit. This page answers every one of them — with 25 years of operating data and a business you can walk into tonight.
These Questions Deserve
Direct Answers.
Every one of these is the right question to ask. Serious partners ask them all. Here is every answer — backed by data, not assurances.
“I walked in on a Tuesday evening. Every chair was full.”
“I had been watching the news every day for three months. Every time I was about to send the message, something would happen and I would tell myself — not yet.
Then I actually walked into the Business Bay salon on a Tuesday evening. Every chair was full. Women were laughing. Nobody in that room was thinking about the news.
I realised I had been watching television and ignoring reality. I sent the message that night.”
The fastest way to get confident is to see it for yourself. Visit Maison Privé, Shop 3 & 4, Business Bay any evening between 6pm and 9pm. Walk in unannounced. Watch the business at full capacity. The numbers on this page are visible in real time.
Get the Salon Address“The Middle East” and Dubai
Are Not the Same Thing.
When you hear “Middle East instability,” your brain puts Dubai in that picture. It does not belong there. Dubai is where people bring their money and their families when their own countries become unstable. Every regional crisis in 25 years has ended with more wealth inside Dubai — not less. That is documented. Not an opinion.
Every Crisis.
Same Result. Dubai Grew.
Five major regional events. Five times capital moved toward Dubai, not away from it. The data is consistent across 25 years.
During the Iraq War
Every major financial institution predicted outflows from the region. Instead, Dubai launched its freehold property market that same year and recorded its largest single-year capital inflow as regional wealthy families moved assets to the UAE for safety.
During Lebanon Conflict
Lebanese and Palestinian capital flooded into the UAE. Dubai’s luxury hospitality and retail sectors posted record months during the conflict itself. Wealth moved toward Dubai, not away from it, because Dubai is where it is safe.
During 2023–24 Conflict
While international headlines raised alarms, Dubai property rose 20%+. Elaris’s October–December 2024 — peak tension months — were three of our highest revenue months on record. Our chairs were full. Our clients kept coming. The city kept growing.
The Business Kept Growing.
Here Is the Data.
The regional situation has been active for over a year. Here is what Elaris generated month by month — during the same period.
during peak tension
vs calm months
Oct–Dec 2024 vs Jun–Aug 2024. The business grew fastest when the news felt worst.
What the Headlines Show
vs. What the Data Shows.
Regional headlines are loud. The compounding effect of flat savings is quiet. Both are real — and only one of them is visible on the news.
Four Layers of Protection
Built Into Every Agreement.
Here is exactly what every partner has in place before their first dirham moves.
No fixed return, guaranteed income, guaranteed profitability, capital protection, or financial guarantee is offered. Returns are subject to the operational performance of the underlying businesses and the terms of each partner’s signed agreement.
Pezhman Ebad founded Elaris and has been building businesses in the UAE since 1997. He has operated through the 2003 Gulf War, the 2008 financial crisis, the 2014 ISIS period, COVID-19, and the current regional tensions.
Pezhman has spent 27 years building businesses in the UAE — Elaris is his flagship brand. He is at Office 511, Fairmont Hotel, Sheikh Zayed Road. Every partner meets him in person before signing. That is not a formality — it is how he works.
Just Have
One Conversation.
An honest conversation with someone who has navigated 27 years in this market — and who has built a business that has grown through every headline you’ve been reading.
Every question answered · 5 minute response · 7 days a week
No fixed return, guaranteed income, guaranteed profitability, capital protection, or financial guarantee is offered. Returns are subject to the operational performance of the underlying businesses and the terms of each partner’s signed agreement. This page is for informational purposes only and does not constitute a regulated financial product offer.